Coca-Cola Releases FIFA World Cup NFTs Based on Heatmaps from Matches

Coca-Cola has teamed up with Crypto.com to release a collection of 10,000 World Cup NFTs. These NFTs were generated by tracking the in-game movements of players in FIFA World Cup matches.

It is reported that the NFTs will be developed and hosted on Crypto.com's NFT platform by GMUNK, a digital artist who previously worked with Nike, DoorDash and musician Grimes.