FTX Held Talks with Taylor Swift over $100 Million Sponsorship Deal

According to the Financial Times, FTX held talks with Taylor Swift's team over a $100 million sponsorship deal, but the talks ended in failure months before FTX collapsed. 

The deal might have included a ticketing agreement involving NFTs, people familiar with the situation said. An FTX employee said Sam Bankman-Fried (SBF) supported the sponsorship because he's a fan of Taylor Swift. But the deal was opposed by FTX insiders who felt it was too costly.