Google Play Allows Apps and Games to Offer NFTs

Google Play announced it's updating its policy on digital assets to allow the apps and games in the store to offer tokenized digital assets to users, including NFTs.

developers can now integrate NFTs into their apps or games, but must be transparent with users. Google Play said, "if an app or game sells or enables users to earn tokenized digital assets, developers must declare this clearly. And while tokenized assets are meant to build more enriched, immersive experiences, as an added user protection, developers may not promote or glamorize any potential earning from playing or trading activities." In addition, according to Google Play's policy on gambling, developers are not allowed to sell NFTs with unknown real-world monetary value.

Google Play said, "as a next step, we're talking to industry partners about further improving our support of blockchain-based app experiences, including in areas such as secondary markets."

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