New England Patriots Football Team Ink Sponsorship Deal with Crypto Firm Chain

Crypto firm Chain signed a multi-year deal to be an official blockchain and Web3 sponsor for the New England Patriots football team. The company also will sponsor soccer team New England Revolution, Gillette Stadium and the nearby center Patriot Place, it said in a statement Thursday. "The Patriots and Revolution, along with our tech partners, have always strived to be leaders in innovation," said Murray Kohl, vice president of sales for Kraft Sports + Entertainment. "We’ll look to innovate that same way with Web3. Our fans will be able to connect with the Patriots and Revolution in ways never before possible."