Polygon NFT Volume Continues to Grow and Establishes New Partnership With Bollywood

Polygon is experiencing growth in its NFT volume, and the network is attracting major players in the entertainment and tech industry.

The recent partnership between Shemaroo, India's leading media and entertainment company, and Polygon Labs has led to the launch of Virtasy.io, an NFT marketplace exclusively on the Polygon network. The marketplace offers iconic Bollywood film NFTs, including images, movie clips, and metaverse-ready avatars, providing fans with the opportunity to bring their favorite Bollywood characters into the metaverse and build their own NFT collections.

With its low fees and fast transaction speeds, Polygon has become a popular choice for companies looking to enter the Web3 space, including Reddit, Adidas, Robinhood, and Stripe. The recent surge in Polygon NFT trading volume is evident from the recent trading data. On February 8, the OpenSea marketplace saw a trading volume of $11,405,423 in Polygon NFTs, which amounts to over half of that in Ethereum's daily volume of $19,686,429. This marks a 90-day high in the OpenSea NFT marketplace.

This increase in trading volume can be attributed to the partnership between Reddit and the NFL, which has facilitated the minting of Super Bowl Collectible Avatars on the Polygon network. This partnership has played a significant role in driving growth in the Polygon NFT market.