UK Advertising Regulator Issues Red Alert Guidance on Crypto Ads

UK advertising regulator issues Red Alert guidance on crypto ads. The ASA has issued an enforcement notice to more than 50 companies advertising cryptocurrency services, advising them to review their ads for compliance with the new guidelines. The more than 50 companies include Coinbase, eToro, Luno and Crypto.com, among others. Companies advertising crypto services have until May 2 to ensure their ads meet this guidance, after which non-compliant advertisers will be reported to the financial watchdog the Financial Conduct Authority (FCA).